Their job: to create the event.
The idea of the communications agency, ubi bene is to set up events using the traditional media, creating powerful events for the general public, which offer a huge impact, meaning that they become a real alternative to traditional communications arrangements.
In other words: they think up extraordinary communications arrangements aimed at the general public, which then benefit from a multiplier effect. What ever type of format, means, tools, media, place or risk that entails…
Among the many varied and astonishing ideas that ubi bene has come up with: dressing up the Statue of Liberty with Tony Parker’s jersey for Nike, a hotel that suddenly appeared and disappeared at a motorway service centre; a lounge reserved for the general public in the middle of a terminal at Charles de Gaulle Airport in Paris for Ikea, setting up a block party and the first Walk of Fame on the Champs Elysées for the return of the French Olympic medal winners for Adidas.
Among their clients: Ikea, Nike, Adidas, MTV, LG, Kia, Converse, Nissan, Nestlé, Canal +, SFR, Winamax, Microsoft Xbox, Orange Sport, Disney, H&M, HSBC, Citroën, Suchard, Vittel, Unilever….
A story of men and shared ambitions:
To begin with, it was simply a story of men that brought Energy Team and ubi bene together. And more precisely: the meeting in September 2009, of two committed men – Bruno Peyron and Thierry Reboul, president of the events and communication agency, ubi bene. After this initial meeting, they decided to work together with a shared goal. They wanted to win the oldest and most prestigious sporting trophy in the world, the America’s Cup.
That was how Thierry Reboul joined the team of directors of Energy Team and how ubi bene shortly afterwards became the marketing agency working directly alongside the French team in its quest to win the silver ewer.
A dedicated team working on the project:
A team was set up back in 2010 around Angélique Bolantin – Alexandra Peyron and Romain Fernandez – and given the task of piloting Energy Team’s marketing strategy from the World Series right up to the Final. This involves looking for sponsors, press relations, media coverage, special events, graphic design…
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